The Psychology of Persuasion - Why People Act the Way They Do

So how can you utilize the subconscious factors that come into play when people are making decisions. These are some of the more common ones:

1. The Likeability Rule: It may seem obvious, but people will more often say "yes" to someone they know and like, rather than to a complete stranger. Familiarity - through repeated, ongoing contact with someone - increases this, as long as the contact was positive rather than negative. Likeability includes physical appearance, which is why advertisers use beautiful models to sell products, rather than ordinary looking ones. Within your own industry, think of the people who have reached the top of their game, who are liked and respected and known for their ability to persuade other people. What is it about them that attracts other people? Being associated with these people, can have a "halo" effect on those around them.

2. The Reciprocity Rule: one of the most powerful social "rules" is the reciprocity rule, whereby people feel compelled to repay a good turn to someone who has done a good turn for them. There was a an experiment once where sociologists sent out Christmas Cards to complete strangers to test how strongly they would feel obliged to reciprocate and over 95% of them sent cards back - even though the sender was a complete stranger to them. According to sociologists and anthropologists, this rule makes possible the development of continuing relationships and knowledge and resource sharing that is beneficial to society in general.

The Psychology of Persuasion - Why People Act the Way They Do

3. The Social Validation Rule: Given few other clues, or limited time in which to make a judgement, the majority of people will react towards others by copying the behaviour of the people around them. If other people act well towards you, then it will encourage the same behaviour from others. An older, less attractive man may compensate for his "shortcomings" by acquiring a "trophy wife" which will increase the man's perceived value when others see him with an attractive, younger woman.

Another example is when a long term unemployed person may negatively viewed by potential employers, even if they are highly skilled and experienced, as people will automatically attribute their lack of employment to some inherent character fault or weakness rather than because of an external situation. At the same time, someone who seems to be in high demand, a CEO of a major company for instance, may effortlessly attract better job offers and bigger pay packets, even if his/her performance is actually rather lacklustre. "Success attracts success" so the saying goes, and when people appear successful, then other people subconsciously look for other positive factors to explain that person's success, and overlook their faults.

4. The Authority Rule: People are more likely to believe, follow the recommendations or directions of someone they believe is an expert in some way, even if their expertise is in a completely different area to the one that requires a decision. Having a Dr in front of your name, or a PhD after it will also increase your perceived authority, even if is not relevant. Another way of demonstrating authority, is by the outward symbols of it, even if they are not backed up by anything; status symbols in the form of titles, clothes, cars, houses (even post codes) are part of this.

5. The "Rejection-Then-Retreat" Rule: This rule relies heavily on the social pressure which pushes people to reciprocate favours. By asking for an extreme request that you know will be rejected, you can then follow up with a lesser request - the one that you wanted all along - which will be more likely to be accepted.

6. The Public Commitment Rule: When a commitment is made by someone in a way which involves the person actively, voluntarily and publicly, it increases the likelihood that the person will follow up on that commitment. This is largely what weddings are about. Why are they so elaborate and public? Why are the vows exchanged in front of family, friends and witnesses? Why does society require a marriage certificate or contract which is signed by both parties in a public setting?

The public and ritualized way in which people get married increases the likelihood that the promises will be kept, because the internal and external pressures will require the married couple to live up to what they promised in public.

Equally, during other sorts of negotiations, it's important to get small commitments agreed and written down, even if they are small steps along the way to the much bigger commitment that you are aiming for.

7. The Scarcity Rule: This can be summarized as "Scarcity breeds Desire". (see also under "Social Validation Rule"). People tend to assign more value to things when they are perceived to be less available. The use of this principle for profit can be seen in the "limited offer" and "ends today" tactics. On a personal level, by having a unique or uncommon skill or expertise (a "USP") that makes you something of a rarity, you can create a demand for your product or services, that wouldn't otherwise exist. Never put your mobile 'phone number on your business card - this makes it just that little bit harder to contact you and it also suggests that you have so many contacts, you need to restrict your availability to them all.

8. The Reverse Psychology Rule: People use reverse psychology to "trick" people into choosing the opposite of what they really want, by playing on the instinctive human reaction against being told what to do. A real life example of this was used in promoting the classic Queen song "Bohemian Rhapsody" which lasts 5 minutes and 55 seconds when played in its entirety. At the time of its release in 1975, most record companies felt that it was far too long to play on the radio, but Freddie Mercury gave a personal copy to his good friend, DJ Kenny Everett with specific instructions NOT to play it, knowing full well that Everett wouldn't be able to resist, which proved to be the case. If you've ever suffered from insomnia, you'll know that deliberately focusing on trying to fall asleep, will have the opposite effect and make the problem far worse.

9. The Simple Theme Rule: a theme is a verbal picture which communicates ideas far beyond the basic meaning of the words. If you are invited to a party with a theme - say, a murder mystery them or an Italian them, you will already broadly know, without being told, what to wear, what you will do at the party, the type of music, the type of food and so on. The theme has already given you a "word picture" which conveys a lot of information. Having a "microbrand" which moves around with you will instantly convey "Brand You".

10. The "How You Say It "Rule

It's easy to assume that a sentence like "I can't promise you that result." has only one meaning, but in reality, emphasis and tone provide much of the actual meaning. To test this, look at the each of the sentences below, each with a different word emphasized, and followed by the implied meaning.

1. I can't promise you that result. (But maybe somebody else can.)

2. I can't promise you that result. (There's no way that is possible.)

3. I can't promise you that result. (But you may get it anyway.)

4. I can't promise you that result. (But I can promise it to somebody else.)

5. I can't promise you that result. (But I can promise you another good result.)

6. I can't promise you that result. (But I can promise you something.)

The meaning of what we say is determined by which words we emphasize, and which words to underplay and if you can't promise someone that price, you can tell him "I can't promise you that RESULT," and the hearer may still feel good about the situation, especially if you immediately follow with something else that you can promise.

The Psychology of Persuasion - Why People Act the Way They Do
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Sara Paine is a freelance technology and B2B public relations specialist, founder and head of Verona PR who lives and works in London and Kent.

Anyone who works in technology PR will know her, from her 20 years' public relations and marketing experience at several major agencies, and as press relations officer to several government ministers. She is known for her industry knowledge and ability to stay on top of market trends and for the last seven years, has continued to win extensive media coverage and identify new business opportunities for clients who value her ability to support their business objectives.

Having worked both client and agency side, she knows that clients want PR that sells and influences, not creative concepts that win awards.

For more information, visit: http://www.verona-pr.com or contact her at: Tel: 01474 361008 or E-mail: sara@verona-pr.com

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5 Things Australia is Famous For

Australia is one of the world's most popular tourist destinations, and with good reason. Here is a short list of some of the things you have in store for you if you chose to check out this amazing place.

Beaches

This one sort of goes without saying given that Australia is a massive island. The beaches in this country are second to none and you have what seems like endless choice or which beach to head to. Beaches in the cities and towns are popular and will often be crowded with amateur surfers and city folks looking to cool off on the weekend. Sydney is packed with great beaches like Bondi and Coogee which are popular with backpackers and Byron Bay is famous for it's hippy feel and great beach, especially if you want to lern how to surf. There are also plenty of rural beaches to choose from and, if you have the means to get to them, you could find that you're the only one there. Cactus Beach in South Australia is a great example of a place pretty far off the beaten track. If you are planning on spending awhile in Australia, the remote beaches alone are justification for buying your own car to get to them.

5 Things Australia is Famous For

Barbecues

The saying 'throw another shrimp on the barbie' isn't famous for no reason - Australians love their barbecues and claim to have it down to a science. Add to that some of the world's best beef and you have a recipe for a fantastic meal over the grill. Barbecues in Australia are usually as much about booze as they are about the food and almost always turn out to be a great party.

A Passion for Sports

I doubt any other country in the world gets into its sporting events quite the same way as Australia does. Australians take team support to a whole new level on both the national and international stage. People will get just as excited and offer as much support for their local Australian Rules football teams as they will for their Olympic athletes. If you have a chance to visit Australia during a major sporting event, you can be sure that there will be plenty of people at the pubs watching and cheering on their country. Or if you are able to land tickets to a local event like rugby, cricket or Aussie Rules, make sure you take advantage of the opportunity. Make things more fun and pick a side to cheer for and you will get to experience friendly Aussie sporting rivalries first hand.

Wilderness Camping

Australia is a huge country and its landscape is diverse. Camping is a fantastic way to explore Australia's nature and explore some of the more rural towns and get to know locals outside of a city setting. Camping is another compelling reason to buy a car and oftentimes, backpackers who are leaving the country will sell their car with camping gear included. If you can meet a local with a bit of know-how and 4x4 transportation then even better as you will really be able to get out there. If you don't have your own gear or transport, there are plenty of companies out there who offer camping tours. There are even campsites along the road between Melbourne and Adelaide where you can hand feed wild kangaroos.

People

Australians are among the most open and friendly in the world and if you get away from the tourist trail they get even better. Aussies love to party and if you are able to make some local friends you are sure to be in for some crazy nights, whether it be partying until dawn in Sydney or heading out to a bachelor and spinster's (B&S) ball in the country. Australians can handle their alcohol so unless you want to end up praying to the toilet in the morning, it's not advisable to try to keep up with them.

5 Things Australia is Famous For
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Kirsty has spent a lot of time in Australia including a trip there on a working holiday in 2001. Backpacking in Australia is one of her passions and she loves sharing her advice. For anyone planning on heading to Sydney should check out her new living in Sydney site.

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Top 10 - The Most Famous Night Clubs in the World

For those who are tired of the nightclubs in their city, this version of international discos and clubs is a reliable one! However, you have to pay attention to prices, as they can be much higher than prices in your native town! For those who are not bothered by high prices, here is a top 10 list of the hottest nightclubs in the world:

The tenth in this top is the nightclub Cocoon Club in Frankfurt, Germany. Those who want an unforgettable nightlife are invited to Cocoon Club, where they will discover high quality music in a dream like setting.

The nightclub Skye in Sao Paulo occupies the ninth position in the top. What will you discover here? It is a stylish club, at the last floor of the tallest hotel in the city. You can feel as close as never to the Brazilian sky enjoying the time of your life!

Top 10 - The Most Famous Night Clubs in the World

On the eighth position, you can discover the alert rhythm of Spanish people, having fun in a famous Spanish club. La Fira in Barcelona is the perfect place for those who enjoy high quality live concerts. The club La Fira will exceed a lot the expectations of many young people, taking into consideration that having fun in a museum is not an everyday event.

The seventh position in the top belongs to the disco called Le Batofar in Paris. Once you have arrived there, you will definitely be impressed by the lights and the modern electronic music. If you have not discovered yet what water fun means, Le Batofar will invite you to feel the river Seine under your feet, in amazing rhythms!

The nightclub on the sixth position invites young people willing to have fun to Switzerland, where Chlosterli is the ideal place for those who adore the rhythms of the music in an old room, with contemporary interior design.

Guacara Taina occupies the fifth position in the list of the most popular nightclubs in the world. Located in Santo Domingo in the Dominican Republic, Guacara Taina is actually a cave and it is one of the oldest clubs in the world. The intimacy of the setting, located at several meters underground, offers great fun to anybody!

The fourth position is occupied by the Aquarium Club in London. Apart from the moments of fun it offers, you can also enjoy special cocktails, Jacuzzi, and a huge dancing rink.

The third position belongs to a disco in London as well, where you can feel great in a cozy atmosphere. Miniscule of Sound is a nightclub for couples or for those who love intimacy, in the real sense of the term.

Halikarnas is the name of the nightclub that occupies the second position in the top of the best stylish nightclubs in the world. Halikarnas (Turkey) is the only club in the world set up in the Roman style, where the party takes place in the open and fresh air invites you to have more fun.

The first place is occupied by Privilege in Ibiza, the largest nightclub in the world. Those who really want to discover what nightlife means are invited in Privilege to discover the latest trends in the electronic, trance and house music area.

Top 10 - The Most Famous Night Clubs in the World
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© 2008 Anand Upadhye. All rights reserved. Anand Upadhye is the owner and webmaster of http://www.gingerlist.com/ and a recognized Internet Marketing professional. http://www.gingerlist.com/ is a online lifestyle guide with up-to-date information on Local Businesses, from Restaurants & Spas to Hotels, Retails, Bars & Clubs, Shopping and More.

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How to Obtain Title For Abandoned Real Estate Through Adverse Possession in the State of California

What is Adverse Possession? How can I obtain title to real estate?

In a nutshell adverse possession is a process where a person or an investor can obtain the ownership or title of real property from another person because the owner has abandoned the property. This is done by simply taking possession of that property in the manner prescribed by state law.

In doing so, you can, literally acquire ownership or title of the real property for just paying the back delinquent real estate taxes and the cost to file a quiet title lawsuit establishing that you obtained title to the property through adverse possession. In other words, you can take title of valuable property for a incredible discount.

How to Obtain Title For Abandoned Real Estate Through Adverse Possession in the State of California

The Law of Adverse Possession

The laws governing adverse possession is local state (or, in Canada, territorial law); consequently an Abandoned property investor must look into the specific laws of a specific state or Canadian territory where the real property is located. Since the laws are different dramatically from jurisdiction to jurisdiction and can often be confusing, anyone wishing to take title to real property through adverse possession should contact a knowledgeable attorney before attempting to do so.

In order for you to begin understanding the requirements of Adverse Possession let's look at a specific example. Below is a closer look at th California Adverse Possession law. We will use this law to identify and explain some of the more common terms used in Adverse Possession.

California Adverse Possession Law

Briefly, California state law states that Real Estate investors wanting to obtain title to another person's real property through adverse possession MUST satisfy all the following Requirements:

1.That the Abandoned property investor's possession was held under either (1) a claim of right or (2) under color of title:

2.That the Abandoned property investor's possession was actual, open and notorious;

3.That the Abandoned property investor's possession was hostile, adverse an exclusive;

4.That the Abandoned property investor's possession was continuous and uninterrupted for a period of five years;

5.That the Abandoned property investor paid th real property taxes during that five-year period.

Possession must be held under either (1) a claim of right or (2) under color of title.

The California statutes governing adverse possession and as well as the statutes of most other states make a distinction between claiming adverse possession based upon a "claim of title founded upon a written instrument or judgment or decree" (often referred to as a claim under color title) and claiming adverse possession based upon "a claim of title exclusive of any other right, but not founded upon a written instrument, judgement, or decree" (often referred to as a claim as either a claim of right, see California Code of civil procedures Section 322 and 323. As to such claim under claim o right, see Code of Civil Procedures Section 324 and 325.

Basically a claim of adverse possession based upon color color of title is one where the claimant(Abandoned Property Investor) took in good faith possession under a deed (or some other written instrument) or judicial decree that appeared to transfer good title, but was defective. For example, a tax sale investor might take adverse possession through color of title for real estate bought at a California county tax-defaulted sale where the sale was conducted improperly and, consequently, the deed was void.

"Claim of Right" or "Claim of Title"

Abandoned property investors attempting to take title to real estate through the doctrine of adverse possession are generally more interested in taking such title through "claim of right" or "claim of title". Under this doctrine, an investor merely needs to take actual possession of the property and hold that possession as required by appropriate jurisdictional law.

As might be expected, the requirements to establish adverse possession under a claim of right are (under California law and under the law of most all other states) are more strenuous than those associated with claiming under color of title.

In order to be accurate as the specific requirements for a claim of right refer to the specific state statutes. Again, to be safe consult with a knowledgeable attorney in the county where the property is located.

Possession must be actual

As will be seen below, an abandoned property investor claiming possession under the doctrine of adverse possession does not have to personally occupy or live on the real estate to be in actual possession of the property. However, actually living on the real estate is probably the strongest and clearest evidence that possession is actual.

Possession by tenant as actual possession

Real property can be occupied, lived on, and actually possessed by a tenant under a tenancy agreement. Take, for instance, if you look at the California appellate case of Traeger v. Friedman (1947) 79 CA 2d 151. In that case, the adverse possession claimant took possession of a apartment building through tenants and, then, managed and rented for five years. She evn paid the real property taxes out of the rent. The California court held that she had met the actual possession requirement needed to perfect title under adverce possession.

Possession is deemed actual if lands is "protected by a substantial enclosure", "usually cultivated or improved"

If the adverse possession is claimed based on a claim of right, then California Code of Civil Procedure Sections 324 and 325 apply.

A abandoned property investor's possession is deemed to be in actual, open and notorious possession of specific real property under a claim of right when that person has either

1."protected" that property "by a substantial inclosure" OR
2.That person has "usually cultivated" OR
3.Has "improved" tht property.
If the real property being taken through adverse possession is a lot and acreage and cannot be actually possessed (i.e., lived on) then that property must be either "protected...by a substantial inclosure", "usually cultivated", or "usually improved".

If the property is protected by a substantial inclosure, then the inclosure must be "substantial" enough to give the true owner notice of the investor's Claim of adverse possession during the entire prescriptive period. Older Cases hold that the inclosure must be substantial enough and remain so throughout the prescriptive period of five years and protect all sides of the property claimed from intrusion by cattle or other animals. If the inclosure is so damaged as not to be able to protect all sides of the property from such intrusion, then the Abandoned property investor or claimant must promptly repair that damage inclosure or risk being found by the court to have not met this requirement.

Meeting ANY one of the three alternative, meets the actual possession requirements for adverse possession even though the Abandoned property investor or claimant does not live on the property.

Additionally, California cases have held that although "grazing" or "pasturage" is not mentioned in the Code of Civil Procedure Section 325 reproduced above, it is a method whereby an investor can take actual possession.

Possession Must Be Open And Notorious

Basically, an owner of real estate will not lose that real estate through the doctrine of adverse possession unless the manner in which the investor holds actual possession would provide reasonable notice of that possession if the owner inspected the property. Repairs and improvements made to houses such as painting the ouside of the house, keeping up the outside ground, etc. are examples of such actions.

However, an owner can lose title to real estate through adverse possession even through he or she is never actually aware of the possession because the owner never visited the real estate to discover the improvements made by the abandoned property investor.

Possession Was Hostile, Adverse And Exclusive.

Basically, if the abandoned property investor or claimant is in possession under color of title, then that possession is deemed to be adverse and hostile to the true owner and it is not necessary to offer any further proof.

However if the Abandoned property investor or claimant is in possession under claim of title, then the claimant must prove that the possession was hostile and adverse. The word "hostile" does not mean that the possession was "overtly antagonistic" to the owner; it means simply that such possession is "inconsistent" with that of the true owner.)

It must be shown that the possession was in violation of the true owner's property rights and that it should give rise in the owner a reason to begin an action to terminate the Abandoned property investor or claimant's possession or use.

Possession of the property with the owner's permission is not hostile or adverse. see California Civil Code Section 813 which provides a better legal explanation of this process.

Basically what the California Civil Code Section 813 means that the owner of the property can give permission for the use of that property by the general public or specific individuals. The statute further states that: "In the event of use by other than the general public, any such notices, to be effective, shall also be served by registered mail on the user.

The claimant's use must also be exclusive, use of that property by the legal owner or any other person except the claimant or abandoned property investor or a tenant of the claimant or abandoned property investor holding possession on behalf of that person will probably defeat a claim of title through adverse possession.

Possession Was Continuous And Uninterrupted For Five Years.

This requirement can be found in Civil Code Section 1007 when read together with Code of Civil Procedure Sections 318, 319, 321, 322, and 325. Most specifically, Code of Civil procedure Sections 325 provides:

"provided, however, that in no case shall adverse possession be considered established under the provisions of any section or sections of this code, unless it shall be shown that the land has been occupied and claimed for the period of five years continuosly, and the party or persons, their predecessors and grantor's, have paid all the taxes, state, county, or municipal, which have been levied and assessed upon such land."

The requirement does not mean, however, that the investor must be physically on the land every day for five years. For instance, if actual possession of a home or other rental real estate is held by tenants on behalf of the adverse possessor or abandoned property investor, then ordinary vacancies will not disrupt the continuity of the possession.

So, if an investor were to take possession of rental property, for example, and there were normal vacancies that occur, these vacancies would not be considered a violation if the five year occupancy requirement. It also means that the investor does not have to live on the property to make this claim. That means you can claim adverse possession at multiple properties as long as the property is safe and liveable for tenants. That means a positive cash flow while waiting in the prescribed period and also without your physical stay at your property.

Claimant Paid The Real Property Taxes During That Five Year Period.

See Code of Civil Procedure Section 325 which governs this requirement

The Abandoned property investor or claimant must prove that he or she has paid all taxes that have been levied and assessed against the real property claimed during the entire five year period. A failure to pay taxes assessed for any one year will defeat a claim for adverse possession. Then the claimant must also pay any delinquent taxes outstanding for years prior to the start of the claim for adverse possession. For more details please refer to the case of Los Angeles v. Coffey (1963) 243 CA 2d 121,125.

Under the law of the state of California, if a Abandoned property investor meets all the requirements of the law of adverse possession under claim of title, then that person becomes the true legal owner of the real estate that has been abandoned. If the legal title of the real property was held by the former owner with no outstanding liens that superceeds the tax lien, then the investor will have acquired the real estate for, basically, just five or more years worth of back delinquent real property taxes or for just a small investment.

So, What Should A Abandoned Real Property Investor Look For?

The two most important principles of the law of adverse possession is that a Abandoned real property investor wants to see are the following:

1.The ability to take adverse possession under Claim of right or claim of title as opposed to color of title and
2.A relatively short prescriptive period. The period of time the Abandoned property investor must adversely possess the real property before that investor can obtain title to the real property.
You are probably asking yourself, Why?

Because in the state of California, the period or prescriptive period is five years based upon the California Code of Civil Procedure. However in some states the period can last from 10, 15 or 20 years until you get title through adverse possession.

How to Obtain Title For Abandoned Real Estate Through Adverse Possession in the State of California
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The History of Hair Extensions

Hair extensions might seem like a new invention but in reality hair additions have been around as far back as the Egyptian times when both men and women work wigs. Since then hair pieces have been in and out of fashion ever since.

In 1800 fake hair was frowned upon and women left their hair to be natural until the Romantic era was in full swing when women wore elaborate Apollo knots. Come the mid Victorian era and hair pieces were used a lot more extensively. Then strangely in the early 20th century Edwardian women wore false hair additions to create the pompadour hairstyle which looked like a woman was wearing a teapot on her head. How that became fashionable I don't really know!

Around the 1920's less hair was the big thing so hair pieces took a dive around that time and it wasn't until the 1940s when long hair came back into fashion and women starting indulging again. Then in the 1960's big hair was back with a vengeance. Coils were the in thing or the updo as better known to us were seen of many women, this was created by very extravagant human hair pieces. Wigs made from real or fake hair were commonly worn around this time too and carried on into the early 70's. Come the 80's and big hair was in but only natural hair. Famous singers wore wigs but that was about it.

The History of Hair Extensions

In the 1990's hair pieces or wigs became a lot more affordable to everyone, not just the rich and famous. The famous spice girl Victoria Beckham has been credited for the latest fashion of human hair extensions. When she first got together with her now husband David Beckham it was a time when public interest in the couple was at a all time high and they were both photographed all the time and would be found on the cover or most newspapers and magazines. With this sort of publicity everything about the couple was scrutinised. At that time pictures of Victoria were on the front of every paper or magazine with many different hair styles on view. Some days she had short hair, the next she had long and it was obviously these styles were created thanks to hair extensions. She even spoke about them and explained they were created with natural human hair which caused slight controversy as to where the hair came from.

Since then the trend has become much more widespread with lots of different people using them for different reasons. Teenagers looking for long hair have extensions as do older women trying to replace thinning hair. And many women use them just for special occasions. There are many different materials they are made from including a whole range of fake synthetics ones to gorgeous natural European hair.

Permanent hair extensions can cost a few hundred pounds for each application and they only last up to around 4 months. There are lots of different methods of attaching the hair some safer than others. With permanent hair extensions usually a small group of hair strands are collected which the hair is attached to. There are different types of adhesive including wax, glue, or heat all of which are not that great for your hair. When it comes to removing the extensions chemicals are needed and these can often leave hair damaged. Another option is to have the hair weaved on. It is known as 'wafting' and is a much safer option as no chemicals are needed.

The clip-on hair extensions come in a variety of different colours and lengths are the best option for non permanent hair pieces. They are very easy to use and as long as you get the right hair colour and texture of hair, no one will know your hair is fake. In fact I have sat next to a work colleague for months not realising that her long hair was in fact clip on hair pieces. It was only whilst getting ready for our Christmas works do that she pulled her hair off! I was shocked to say the least as her natural hair was just shoulder length and I had no idea.

The History of Hair Extensions
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Carolyn is the webmaster of Inanch Hair Salon London, experts in Great lengths hair Extensions London.

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